Jul 19, 2019 | Your Business

Catherine A. Wood

The #1 thing we ALL want...[Community Series 3 of 4]

What do you think the #1 reason is why people are drawn to coaching?

You might suggest hot button topics like desiring more confidence, wanting to overcome procrastination, wanting to transition into entrepreneurship full-time, to name a few….

These are often times the initial reasons people hop on the phone with me.

They are more present to problems and obstacles than possibility and opportunity.

What prevents change in and of itself, is that we are naturally bent towards solving our problems versus personal growth.

Who wants to fully commit to something when their perspective is…”How do I stop procrastinating or how can I finally force myself in front of an audience of 100 and speak my truth?”

That doesn’t sound very empowering to me, does it to you?

It sounds more fear-inducing and inertia-prolonging to me.

What I’ve come to realize, is that once we can cut through the BS, the #1 reason people seek out coaching, is they want to improve their relationships.

We want things…

→ in order to spend more quality one-on-one time with our children;

→ in order to get back the lover’s excitement and intimacy in our marriage that we had back in the day;

→ to focus on our friendships that were once so meaningful to us and have gone out the window in the face of looming deadlines and home chores and tasks;

→ in order to finally put aside our constant push towards succeeding professionally, so that we can finally prioritize our personal life and meeting Mr. Right;

→ so that we can have more quiet time with ourselves and rediscover our creative passions and deeply fulfilling hobbies and personal interests.

We never want things to want things.
We want things in service of what they will provide for us.

And the catch is that as soon as we can begin focusing on that deeper meaning behind what we want and we can provide a peek into our desires and our dreams, we become more connected with why we want what we want and ultimately commit to that goal.

I cannot overemphasize this enough.

Six years of conversations with folks week after week, month after month, year after year, and everyone I speak with wants to improve the relationships in their lives in some way or another, whether it’s their familial relationships, their friendships, or their relationship with themselves.

Why wait to improve your relationships?

What I’ve come to see time and time again is that by throwing delayed gratification out the window, and being a stand for my clients to begin reinventing those relationships today, that it provides the energy and focus to also take on your goals simultaneously.

I used to be one of those people who forced myself to wait….

wait to have fun,
wait to eat,
even wait to pee! sometimes,
until I finished that deadline.

And not surprisingly, my relationships suffered as a result. (Read more about it here and here.)

But no more.
I start with relationships.
Everywhere I go.

Why delay what I want for tomorrow when I can prioritize the most important thing in my life today?

I ask you the same.

To being in relationship,

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Using Your Stories to Create Content that Converts with Allison Janda-Brown

A few copywriters have pitched me to be on the podcast, but before I had any of them on, I knew I had to have Allison Janda-Brown on first! Allison personally helped me transform my own content as I went through my rebrand in 2022 and I’ve seen how successful her work can be firsthand. In our conversation today she shares more about her done-with-you approach and how to connect your amazing, personal stories from your life to the content that you write for your business. She’s helped client after client expand their client base to make bank. Enjoy!

Visit this episode’s show notes page here.

The Prosperous Empath Podcast is produced by Heart Centered Podcasting.

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