Nov 15, 2018 | Your Business

Catherine A. Wood

Let’s Work to Live Rather Than Live to Work

Over the past ten months or so, I’ve been in the process of redesigning my website and my brand. Needless to say, it’s been an intimidating and illuminating process discovering who I am as a business owner and what that looks like visually.

Many of the questions my designer has been asking me are not much different than the ones I ask of my clients…

  • What challenges do we need to solve?
  • How do you differentiate yourself?
  • What are your project goals?
  • What are your motivations?
  • What are your barriers to adoption?

I remember when I first started growing my business, I was still working my 9-to-5 so my business was scheduled in during every free moment, early mornings before work, lunch breaks, long weekends. If I had a spare moment, I was working on growing my business.

Let’s be honest here, I’ve always had hardworking tendencies but they certainly became exaggerated given my passion and talent for what I was up to.

It turned into a habit of living to work rather than working to live.

The pattern was exaggerated…. because girlfriend felt good about herself for working so hard! She felt like she was making a difference, was a good person, was making a contribution.

This is one of the reasons why I love working with high performers …

  • We come to expect that demanding work ethic and misbalance of ourselves.
  • We think it’s ok to shave off time for ourselves to meet a work deadline or one more project.
  • We say yes to others at the expense of saying yes to ourselves.

And here’s what I want you to know…

  1. What I’ve learned for myself and what I know to be true.
  2. You are MORE than your work.
  3. It does NOT define you.
  4. You help others and make a contribution regardless of whether you work a 9-to-5 or a 5-to-9.

And there’s more, here’s the best part…

  1. As I’ve reclaimed my schedule, I’ve reclaimed my life.
  2. As I’ve contributed more to me, I’ve contributed more to everyone else.
  3. As I’ve put more boundaries in place, I’ve broken down more walls.
  4. As I’ve said no to others, I’ve said hell yes to me.
  5. As I’ve learned to love who I am, I’ve created far more results.

The time has come to create the life you want.

Oh and spoiler alert, this is my new brand. Stayed tuned in the upcoming weeks for my website relaunch as well as the launch for our transformational retreats to India and to the Dominican Republic in 2019! If you’re interested in the India trip, join us for the Launch Party. You can purchase your ticket here.

If you’ve been wanting to work with me for a while now, consider now’s the time.

I am launching my next Unbounded Potential group coaching program for women next month.

I have just two spots available in my private practice until it is full, after which time my rates will be increasing.

Schedule a complimentary consultation here.

To creating the life you want,

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Using Your Stories to Create Content that Converts with Allison Janda-Brown

A few copywriters have pitched me to be on the podcast, but before I had any of them on, I knew I had to have Allison Janda-Brown on first! Allison personally helped me transform my own content as I went through my rebrand in 2022 and I’ve seen how successful her work can be firsthand. In our conversation today she shares more about her done-with-you approach and how to connect your amazing, personal stories from your life to the content that you write for your business. She’s helped client after client expand their client base to make bank. Enjoy!

Visit this episode’s show notes page here.

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