• Dec 05, 2018 | Your Relationships

    If I hadn’t failed at this, I wouldn’t be where I am today...

    The fact that I’m an executive life coach today is a result of my failure.

    Failure at passing my certified financial planning test, that is.

    It should’ve been a slam dunk. After all, I had been in school for two years for it. I had studied for the exam for MONTHS. I was naturally gifted at numbers, and had a sound financial sense.

    I was already an economist, so this certification was a natural extension of where I had already established a comfortable living.

    But I failed the test.

    At the time it was a huge blow to my ego. Now I recognize it as one of the best things that ever happened to me.


    Because if I hadn’t failed that test, it would’ve taken me longer to realize that financial planning wasn’t the highest expression of my passion.

    What was born from that ‘failure’ is my current business, where I help entrepreneurially-minded people, like you, find and unlock their unbounded potential.

    You see, many of us try to keep up a facade of perfectionism in order to avoid failure.

    We want to have it all together. And failing publicly is often our biggest fear.

    Elizabeth Gilbert said, “Perfection is the haute couture version of fear.”

    In almost five years of entrepreneurship, I can tell you, the biggest lesson I’ve learned is perfectionism can be a great strategy to avoid failure. But without failure we also lack growth and progress.

    Isn’t the very definition of entrepreneurship mean we are a people attune to risk-taking?

    Without risks, we don’t fail, and without failure, we don’t reach our highest potential.

    So what if you fail? Maybe your new initiative didn’t work as you expected, or your launch didn’t yield the results you were hoping.

    That’s doesn’t mean you’re a failure.

    On the contrary. Maybe you can say with Thomas Edison before he succeeded on his invention of the light bulb, “I haven’t failed. I’ve just found 10,000 ways that won’t work.”

    So my question to you is, “Are you going to listen to the voice of your fears, or to the voice of your vision?”

    If you’re ready to start listening to the voice of your vision in 2019, my group coaching mastermind might be the tool you’ll need to make your vision a reality.

    Here’s what past participants are saying…

    “Working with Catherine (one-on-one and as part of a group she runs for women) made me realize that for all my apparent self-confidence, I was fundamentally lacking confidence and trust in myself, and it was holding me back from pursuing my dreams. For my entire adult life, I had learned how to keep my eye on what I really wanted, but never quite let myself have it. With targeted practices and tools and incredibly transformative coaching sessions, I was able to break through old patterns and find the belief in myself I needed. I am finally allowing myself to create the life I always wanted, without apology. That currently includes allowing myself to articulate my audacious vision for my business, and allowing myself to say no to things I don’t want instead of saying “yes” because I’m afraid I can’t have the things I do want.

    I highly, highly recommend working with her.” – Amanda H

    Let’s jump on a call and see if it’s a good fit for you!

    To embracing failure,

    P.P.S. Stay tuned next week where I’ll share a simple exercise to help you become more comfortable with failure.